I. Introduction

The goal of the Empty The Tank campaign is to build content around:

  1. RAW Endurance athletes.
  2. The Nice and Kona races.
  3. RAW Ambassadors

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Objective: Capture the athletes’ real, raw moments as they push beyond their limits during the Nice and Kona races.

Objective: Leverage YouTube content to create a hero video and supporting micro-videos that build excitement leading up to each event.

Objective: Highlight how RAW Endurance fuels athletes to train longer, go farther, and push harder.

Objective: Capture the everyday athletes through community activation to highlight how Raw Endurance helps them train longer, go farther, and push harder even outside of the elites.

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