Introduction:

The goal of this introductory playbook is to create immediate impact by focusing on a single metric to define success.

Given that Humantra is already investing heavily into Facebook ads, we’ve identified a few core pillars to make every ad dollar go further and create an immediate lift on Humantra’s return on ad spend (ROAS). Here’s how:

1. Test new creatives to improve click thru.
2. Launch new advertorials to increase conversion rate.
3. Integrate gamified checkout to improve average order value.
4. Iterate abandoned cart emails to improve conversion rate.

So here’s how we’re going to do it.

Content Structure: