BFCM is a make or break time for e-commerce and retail.

Everyone is selling, the noise is unparalleled, and to stand out - you have to do something different.

The goal of this playbook is simple:

To make Blenders a must have purchase during BFCM through a massive hype campaign and sweepstakes.

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The campaign will be broken down into four phases:

• Tease
• Hype
• Collect
• Sale (Push, Push, and Push) </aside>

Each phase will gradually increase in content volume and intensity, so by the time Black Friday rolls around, they’ll be counting down the clock to be first in line.

Success will be measured along a few objectives.

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Objectives:

1. Achieve biggest AOV quarter of all time.
2. Achieve the largest in-quarter LTV lift of all time.
3. Become a “must have” for Black Friday.

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